Marketplace business models

For the pioneers, if building the perfect marketplace might have been a difficult exercise, making it profitable was even more challenging. Blablacar, a famous carpooling marketplace has actually tested different business models for over a decade before finding a profitable one and finally sustain its growth.

Thanks to the experience gained from many players on the market, we know there isn’t only one recipe to success. If generating revenues quickly have become a sign of an healthy online business, it all starts with choosing the most appropriate model in line that will fit your growth strategy.

What you will find in this whitepaper:

  • All available business models
  • Business models definitions
  • Revenue models of companies from the “a16z Marketplace 100” ranking