ItaliaOnline Pagine Gialle

‍Overview

‍ItaliaOnline is the leading digital group in Italy, publishing numerous online portals and services, including the Italian Yellow Pages. This extensive portfolio of digital properties makes them the premier provider of digital content and services in the country.

‍

Challenge

The traditional business model and value proposition of online directories needed rethinking to deliver greater value to both users and vendors. To address this, ItaliaOnline undertook the transformation of the Pagine Gialle platform from a directory model to a service marketplace by adopting SCND's technological solution.

‍

Outcome

With the SCND Service Marketplace Platform, ItaliaOnline launched their project with Pagine Gialle, transforming their home services category into a service marketplace, empowering users to seamlessly discover and book services directly online. This enhancement significantly improved the user experience and convenience for their customers, aligning with modern digital expectations and providing greater value to both users and service providers.

‍