Collecting, structuring and exposing B2B service catalogues

Accor is Europe’s largest hotel group, with a capacity of over 750,000 rooms across 5300 locations. Following an “asset light” strategy, Accor offers a myriad of services to its hotels and franchisees. These services, available throughout the world, and constituting a core element of Accor’s value proposition to it’s hotels, needed to be structured, digitized, and made available online for all to discover. It is in this context, and after having attempted multiple other approaches (of which the use of a PIM) that Accor finally adopted Second as it’s technological solution for this core line of business.

To structure a global catalogue of services and make it available to all stake holders.