Service catalogue digitalization
The time has come for companies to sell their services online.Just 25 years ago began the deep transformation of retail with the advent of ecommerce. It saw the emergence of pure players that quickly became the new champions of retail, as traditional companies struggled to shift from a brick & mortar model to a digital one.
Interestingly enough this principally concerned the sale of goods, and not services.
Companies around the world are using Second to digitalize their service catalogues, thereby making their service offerings available online for customers to book.
The richest feature-set to digitalize your service catalogue
Digitalize your service catalogue
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Build a digital catalogue of your services
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Manage service specific catchment areas
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Create and update operating hours and availabilities
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Link service offerings to in-house teams and partner companies
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Create or synchronize service specific pricing rules
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Allow third-parties to add new services to your catalogue
Manage your teams efficiently
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Build service teams online, each with their own roles and responsibilities
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Provide bespoke dashboards to operators, support teams, vendors and service providers
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Manage your platform seamlessly within your IT, or as a standalone solution
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Enable customer support teams to review all transactions and messages on your platform
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Supervise bookings, transactions, messaging and user reputation easily
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Follow customer satisfaction in real time through centralized KPIs
Enable customers to book your services online
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Offer real-time discovery of your services, all bookable online
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Manage payments elegantly as services are confirmed and rendered
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Provide real-time availabilities of services over time and location
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Offer off the shelf services, quote requests and RFPs as preferred
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Enable cancellations and refunds accordingly (full and partial)
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Activate cross-selling of services
Increase sales through a digital channel
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Offer an intuitive frontend enabling service discovery and purchasing
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Centralize your entire service catalogue on a single platform
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Safely and effectively accept online payments, in-line with current payment workflows
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Generate new opportunities through world class SEO
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Offer the convenience of booking services online, from anywhere and anytime
Enrich your service offering with 3rd party providers
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Enable 3rd party vendor onboarding
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Automated vendor identity checks
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Vendor validation workflows
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Vendor quality monitoring
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Manage commission policies at multiple levels
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Automated vendor payment at job completion & validation
Today we are undeniably at the dawn of service e-commerce. Andreessen Horowitz’s ranking of top 100 marketplaces in 2020 and 2021 is composed for 70% of service marketplaces, confirming the emergence of service e-commerce as the next big thing in ecommerce.
Indeed pure players and startups are reaping huge profits from the digitalization of services, but traditional companies have huge structural advantages over them in most segments. Although it is fairly straightforward to build a large offering of products in ecommerce, this process is far more challenging for services. Traditional companies already have the networks of service providers, both in-house and often through partner networks. Newcomers have to build these networks ex-nihilo which is far more challenging when taking into account quality homogenization and geographic density of service providers. Traditional companies already have this in place.
Shifting a service catalogue online should not be addressed as an effective defensive strategy to prevent disruption, but as the next relay of growth for every service company in the world. Most traditional retailers missed the ecommerce revolution, but service companies can anticipate the oncoming change and reap huge benefits by acting.